Corporate giving: philanthropy without the money
. Unilever created a brand of iodine-enriched salt for sale in India and has since taken it to Ghana, where (...) involved charities – the Google ad for the Samaritans, Unilever working with Unicef in Ghana, for example www.guardian.co.uk/sustainable-business/blog/corporate-giving-charity-philanthropy-without-money Blog: Guardian Sustainable Business: Sustainable business blog | guardian.co.uk - veröffentlicht: March 21, 2012 4:28:36 PM CET
Three CEOs in One Room: Walmart, Coca-Cola, Unilever
Some of the biggest CEOs in Canada come together for the Walmart Green Student Challenge. I took this rare opportunity to ask them: Where is sustainability going for Canadian industries? Walmart, Coca-Cola, and Unilever already share best practices for their common goals in sustainability. Now they want feedproxy.google.com/~r/sustainablebusinessforum_allposts/~3/wr_PmujVn1Y/three-ceos-one-room-walmart-coca-cola-unilever Blog: Sustainable Business Forum - The future of healthy enterprise - Autor: Derek Wong - veröffentlicht: March 2, 2012 6:26:11 PM CET
Unilever calls on companies to cut food waste
The food services industry needs a united voice to deal with the huge costs of avoidable food waste, according to the conglomerate.
feedproxy.google.com/~r/Greenbuzz/~3/gLzjpSlNeWE/unilever-calls-companies-tackle-mountain-food-waste Blog: GreenBiz.com Green and Sustainable Business News - Autor: Will Nichols - veröffentlicht: February 29, 2012 9:18:19 PM CET
Unilever calls on companies to cut food waste
The food services industry needs a united voice to deal with the huge costs of avoidable food waste, according to the conglomerate.
feedproxy.google.com/~r/greenbiz/energy-climate/~3/gLzjpSlNeWE/unilever-calls-companies-tackle-mountain-food-waste Blog: Energy & Climate | Greenbiz.com - Autor: Will Nichols - veröffentlicht: February 29, 2012 9:18:19 PM CET
Unilever calls on companies to cut food waste
The food services industry needs a united voice to deal with the huge costs of avoidable food waste, according to the conglomerate.
feedproxy.google.com/~r/greenbiz/business-operations/~3/gLzjpSlNeWE/unilever-calls-companies-tackle-mountain-food-waste Blog: Business Operations | GreenBiz.com - Autor: Will Nichols - veröffentlicht: February 29, 2012 9:18:19 PM CET
Unilever calls on companies to cut food waste
The food services industry needs a united voice to deal with the huge costs of avoidable food waste, according to the conglomerate.
feedproxy.google.com/~r/climatebiz/Strategies/~3/gLzjpSlNeWE/unilever-calls-companies-tackle-mountain-food-waste Autor: Will Nichols - veröffentlicht: February 29, 2012 9:18:19 PM CET
Unilever calls on companies to cut food waste
The food services industry needs a united voice to deal with the huge costs of avoidable food waste, according to the conglomerate.
feedproxy.google.com/~r/ClimateBiz/~3/gLzjpSlNeWE/unilever-calls-companies-tackle-mountain-food-waste Blog: Energy & Climate | GreenBiz.com - Autor: Will Nichols - veröffentlicht: February 29, 2012 9:18:19 PM CET
BERLINER AGENTUR CLY COMMUNICATION GEWINNT UNILEVER DEUTSCHLAND ALS KUNDEN
Im Auftrag von Unilever Deutschland betreut CLY communication ab sofort den PR- und Event-Etat der Premium Hairstyling Marke TONI&GUY. Nach einem Agenturscreening übernimmt die Berliner Agentur damit die Steuerung der PR-Maßnahmen und die Ev... feedproxy.google.com/~r/otextserviceLifestyleTrendMode/~3/zqGcGEWST0Y/berliner-agentur-cly-communication-gewinnt-unilever-deutschland-als-kunden.html Blog: otextservice.com » Lifestyle, Trend und Mode - Autor: rssheadlineservice - veröffentlicht: April 2, 2012 10:56:21 AM CEST
Unilever tops sustainability leadership list for a second year
Patagonia, Nike and Siemens also edge into the roster of the top 10 firms identified as green leaders in the latest GlobeScan and SustainAbility survey.
feedproxy.google.com/~r/Greenbuzz/~3/KrBF6g-3Vc0/unilever-tops-sustainability-leadership-list-second-year Blog: GreenBiz.com Green and Sustainable Business News - Autor: Leslie Guevarra - veröffentlicht: March 28, 2012 11:36:38 AM CEST
Unilever tops sustainability leadership list for a second year
Patagonia, Nike and Siemens also edge into the roster of the top 10 firms identified as green leaders in the latest GlobeScan and SustainAbility survey.
feedproxy.google.com/~r/greenbiz/business-operations/~3/KrBF6g-3Vc0/unilever-tops-sustainability-leadership-list-second-year Blog: Business Operations | GreenBiz.com - Autor: Leslie Guevarra - veröffentlicht: March 28, 2012 11:36:38 AM CEST
Why Unilever is betting on open innovation for sustainability
What happens when global companies look outside their walls for sustainable innovation? They sometimes find it.
feedproxy.google.com/~r/greenbiz/business-operations/~3/INPEzpHAmps/why-unilever-placing-its-sustainability-bets-open-innovation Blog: Business Operations | GreenBiz.com - Autor: Joel Makower - veröffentlicht: March 29, 2012 11:15:00 AM CEST
Work: In-Home Sanitation Solutions for WSUP and Unilever
Some 1 billion city dwellers worldwide lack adequate sanitation facilities in their homes. The reasons they don’t add a bathroom vary from too-cramped living quarters to inadequate resources. Unilever (...) outside after use).
Unilever, which is a household name in many corners of the world, sells health and feedproxy.google.com/~r/ideo/news/~3/aCpWLlhSwKQ/in-home-sanitation-solutions Blog: IDEO - veröffentlicht: May 27, 2011 10:08:47 PM CEST
Articles: IDEO.org in the Chronicle of Philanthropy
IDEO developed with Water & Sanitation for the Urban Poor ( WSUP ) and Unilever for city dwellers in feedproxy.google.com/~r/ideo/news/~3/zyR4LUO08kw/ Blog: IDEO - veröffentlicht: October 5, 2011 12:20:09 AM CEST
Keeping Shareholders at Arms Length
Hamilton of Unilever described CEO Paul Polman’s action to cease providing quarterly earnings forecasts csrperspective.com/stakeholder-engagement-2/keeping-shareholders-at-arms-length/ Blog: CSR Perspective - Autor: SSeawright - veröffentlicht: February 7, 2012 6:58:38 PM CET
You Can't Impress Stock Analysts...and Shouldn't Try
operational straight-jacket.
A few leaders — from companies such as Google and Unilever — have told Wall (...) lead fundamentally more profitable organizations (versus maximizing short-term profits)?
As Unilever feedproxy.google.com/~r/eco-advantage/~3/5JNtt0CDMZI/you_cant_impress_stock_analyst.php Blog: Andrew Winston - veröffentlicht: November 7, 2011 2:41:49 AM CET
New Year's Resolution: Optimism
-to-head on green, and from my top 10 list, companies like Patagonia and Unilever seriously pushing feedproxy.google.com/~r/eco-advantage/~3/p-ULWe_y1PU/new_years_resolution_optimism.php Blog: Andrew Winston - veröffentlicht: January 2, 2012 2:13:28 PM CET
Excess Inventory Wastes Carbon and Energy, Not Just Money Unilever, spend a lot of money on demand planning, each employing hundreds of people, many with advanced feedproxy.google.com/~r/eco-advantage/~3/IZWpHARzYMo/excess_inventory_wastes_carbon.php Blog: Andrew Winston - veröffentlicht: August 22, 2011 2:35:19 PM CEST
The secret’s in the sauce
polluting the area watershed after having been dumped unprotected. Unilever eventually paid a fine, closed feeds.odemagazine.com/~r/odemagazine/full/~3/iTzeHihw5jc/ Blog: Ode Magazine - veröffentlicht: September 12, 2011 7:56:50 PM CEST
Top 10 Green Business Stories of 2011
method, Unilever started asking customers to shorten showers , and beverage companies are working with feedproxy.google.com/~r/eco-advantage/~3/m3ZTfVVlrjc/top_10_green_business_stories_1.php Blog: Andrew Winston - veröffentlicht: December 22, 2011 4:21:05 PM CET
Six Reasons Companies Should Embrace CSR
Corporate social responsibility () is not going to solve the world’s problems. That said, is a way for companies to benefit themselves while also benefiting society. When I define to the uninitiated, I typically get three reactions. Some say, “Isn’t that a bunch of greenwashing?” Others use a non-so-nice word to describe male bovine excrement [...] www.forbes.com/sites/csr/2012/02/21/six-reasons-companies-should-embrace-csr/ Blog: The CSR Blog - Autor: James Epstein-Reeves - veröffentlicht: February 21, 2012 5:15:13 PM CET
Forget the Informed Consumer – Make the Sustainable Decision the Easy Decision
There are a number of apps that provide information that will help us be more sustainable. I looked at one recently that had won awards and would help me determine the financial savings of a CFL compared to an incandescent bulb . There are apps that let you switch your home devices on and off from your hotel, check the charge on your EV from the living room, and assess the sustainability credentials of a product while in the store.
I have written and even made videos about some of these.
But I am increasingly of the opinion that they are apps for apps sake and mobility for mobility’s sake. The concept is intriguing, but it is not going to save the world. Patronizing as … Read the Full Post csrperspective.com/ict-2/forget-the-informed-consumer-make-the-sustainable-decision-the-easy-decision/ Blog: CSR Perspective - Autor: KevinMoss - veröffentlicht: February 16, 2012 2:12:01 PM CET
Guest Post: A Marketer’s Perspective on CSR
Neil Blakesley is a long time colleague and VP of Marketing at BT Global Services. He was also an early supporter of my foray into social media three years ago – not something all VP’s of Marketing are comfortable with even now! Neil recently recorded a short video interview for Shama Kabani for her Dallas TV spot “Socially Sound with Shama.”. I spoke to him over the phone afterwards and asked him to expand on his thoughts on CSR from a marketer’s perspective for this guest post.
Well to be honest, Kevin, I could have spoken on the interview for another 20 minutes. I was torn between whether to list more of our US community investment initiatives like our digital inclusion partnership with One Economy or to speak … Read the Full Post csrperspective.com/uncategorized/guest-post-a-marketer%e2%80%99s-perspective-on-csr/ Blog: CSR Perspective - Autor: SSeawright - veröffentlicht: January 27, 2012 6:23:13 PM CET
A Vision of Real Corporate Leadership on Sustainability
[This piece appears on Sustainable Brands' site as part of a special monthlong focus on leadership. Chris Laszlo and I are guest editing. We have laid out a framework for true sustainability leadership to help shape the discussion. We each are also offering a deeper dive on one half of the two-by-two matrix we suggested. I'm focusing on the “external” side of leadership which focuses mainly on (a) how a company responds to global sustainability pressures and (b) how it does business in a way that’s visible to the outside world…its products, processes, relationships, and so on.]
The basics of sustainability excellence are fairly well known by now: reduce your footprint, create products and services that help customers do the same, drive employee engagement, think value chain, track data and enable transparency, and on and on. But real leaders will go further and address the scale of the sustainability challenges we face by fundamentally remaking their companies. Here’s what I envision in a few key areas:
Science-Based Goals
Footprint reduction targets are important, but if the goals are not based on what scientists tell us – i.e., we need an 80% reduction in absolute greenhouse gas emissions – they’re not good enough. Sony and a few others have targeted zero impact by 2050 . This level of commitment needs to become the norm, and then a few brave souls can go beyond reducing harm (even to zero) and set goals to build restorative enterprises.
Policy
While uncommon today, the basic level of performance on policy should be to make lobbying efforts consistent with core business strategy and public messaging (for example, are you proudly launching products that use less energy, yet lobbying hard against higher efficiency standards?). Real leaders go much further and lobby for stricter standards and aggressive action on climate. CEOs can demonstrate their external leadership by promoting this agenda with corporate peers and government leaders. Some companies are on track, committing to the recent “ 2 Degree Challenge Communiqué ” or joining groups like BICEP (led by Ceres, Nike, and others) which demand strong climate policy action.
Product and Service Innovation
Reducing the customer’s footprint will need to be the core aim of all innovation efforts and all product lines (not just a sliver of the portfolio as it is today). Sustainability innovators will open up their creativity process, inviting customers and partners to offer innovative solutions (GE’s Ecomagination Challenge is a good example). Innovators will embrace disruption and heresy (which I’ve written about before) by helping customers use less of their products. For a glimpse of the future, see Unilever’s campaigns to get customers to reduce water use and Patagonia’s Common Threads , which offers a grand bargain: “We make useful gear that lasts a long time…You don’t buy what you don’t need.”
Valuation and Investments: Financial and Operational Metrics
Leaders such as P&G and GE have set aggressive revenue targets for their greener products. A few companies put a price on carbon for internal capital allocation decisions or, like DuPont and Owens Corning, set aside a percentage of capex for eco-efficiency investments. These actions help correct the inherent flaws of ROI decision-making by valuing sustainability more explicitly. The next step is fully incorporating intangible value – employee engagement, customer loyalty, brand value, and the like – as well as measuring and including all externalized costs in investment decisions. Two trendsetters, Puma and Dow , have begun this important journey.
Investor Relations
I believe that the relentless pursuit of short-term, quarterly profit goals to please Wall Street analysts is bad for companies – great enterprises very rarely seek profit alone – and certainly isn’t good for the planet. Like Unilever’s CEO Paul Polman, the real leaders will stop providing quarterly guidance and ask managers to focus on the real measures of success: making great products, serving customer needs, creating good jobs, and driving both cash flow and long-term profitability. The most sustainable companies will become “ benefit companies ” or “ B Corps ”, with a broader charter than just pursuing shareholder value. Seek greatness and sustainability, and the money will follow.
Resources Dedicated
Most companies give their sustainability execs woefully inadequate resources to do their stated jobs, let alone transform their companies. A truly committed organization will allocate resources equal to the challenge and will give the sustainability function real power. I suggest creating a “skunk works” team run by sustainability, along with perhaps corporate strategy and R&D, to question everything and challenge the core business model (e.g., What if the product were a service? What if we used no fossil fuels?). This is how companies can systematize heretical innovation.
Employee Engagement
Educating all employees on sustainability principles and creating green teams are good first steps. Tying all executive compensation directly, and substantially, to sustainability goals is even better. But real leaders should work to convince those hostile to change throughout the organization…or eliminate them. In the words of Jim Collins in Good to Great , “get the right people on (and off) the bus.” Leaders will also help employees pursue sustainability in their own lives and communities and provide an outlet for organizing campaigns, such as the awareness-raising “climate ride” conducted by apparel company Eileen Fisher . If the workplace is appropriate for United Way drives, why not for climate action?
In short, I’m imagining a very different kind of company. The overwhelming challenges we face demand profound shifts. Of course, much more than I’ve mentioned will need to change – on the social side of the equation for sure – so please let me know what you would add to my vision of true leadership.
(Sign up for Andrew Winston's blog, via RSS feed , or by email . Follow Andrew on Twitter @GreenAdvantage )
feedproxy.google.com/~r/eco-advantage/~3/xtEvUfaIrP4/a_vision_of_real_corporate_lea.php Blog: Andrew Winston - veröffentlicht: January 22, 2012 6:50:09 PM CET
Companies
Unilever 
