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News

• 

  Spain’s Energy-Saving Ego Sport Center Supports a Healthy & Sustainable Lifestyle

  The new Ego Sport Center by Ferrer Arquitectos is a partial renovation of the pre-existing Ismael Moratón Sports Complex. This facility used to house an indoor and outdoor pool used for the Mediterranean Games.
  Den ganzen Artikel im Blog INHABITAT lesen.

  Veröffentlicht am 10.05.13 von Bridgette Meinhold mehr...
• 

  Companies: what is your unique contribution to a sustainable future?

  One of my earliest memories is of the moon landing in 1969. Then, as now, you could make a case for it as representing one of the most impressive feats of collective human endeavour. Putting a man on the moon within a decade was a goal, set by President John F Kennedy, in 1961. When that goal was announced, no one knew how it was going to be achieved. Today, mankind faces a target of even greater complexity, dwarfing the moon landing in scale and significance. By 2050, there will be nine billion people living on earth. That's nearly 30% more people in the next 37 years to feed and water, to clothe and to live together with what we hope will be a high degree of life satisfaction. Our new moon landing is this: how do we provide high quality lifestyles for the future world population of nine billion, using the resources available to us? It's almost too big a challenge to process, let alone solve. How can we ask businesses to help to deliver this future? Where do we even ask them to start? It took a huge, multi-skilled team of 170,000 people nine years to land two men on the moon, each focusing on a key aspect of the project. Within that large group, a team of 300 people made the moon boots. Without the moon boots, there would have been no moon landing. I use this analogy to characterise the role that we, at Business in the Community, are asking businesses to play. What is the significant, unique contribution their products and services can make to the overall goal of nine billion quality lifestyles by 2050? We have 37 years to unlock talent, think about new ways of working, test new business models and deliver solutions. We need to move more quickly. Businesses always ask us: what is the business case for the change you're asking us to make? There is an obvious business case for certain actions – more energy-efficient lighting saves money, for example. There is a less demonstrable business case for other asks, such as changing your business model to encourage people to buy less. Consideration of the short-term business case involves focusing on short-term results. This has value, but it won't take us where we need to be. This process must begin in the boardroom. Board members have a crucial role in examining and addressing sustainability challenges for their business in a changing world. They should also be discussing the legacy of the business, its contribution to society beyond financial returns for shareholders. Finding the right balance between decisions that serve the short-term needs of the business and those addressing much longer-term needs is key. There are great examples of companies which are testing new and potentially more sustainable business models. Marks & Spencer is aiming to change the business model for the clothing retail sector through its "shwopping" programme, encouraging customers to donate old clothes to Oxfam using in-store boxes before they buy new clothes. This initiative began after board members decided to do more than just deliver short-term financial results. However, transformational change doesn't end in the boardroom, or even the single company; it should extend along supply chains and right into the customer's sitting room. Businesses cannot deliver a sustainable future by themselves, any more than governments can. Through our Be the Start campaign, every day during May a different company or organisation will communicate what they are doing to make it easier for UK citizens, through the products or services they offer, to make a positive contribution to sustainability. This Responsible Business Week, Business in the Community will engage with 850 member companies, aiming to create a different narrative for corporate sustainability and sustainable development. We want each organisation to test new business models shaped not just by short-term economics and customers' trends but by long-term environmental and social trends. We are asking for bolder, longer term thinking in boardrooms, more courageous tests of new business models and, when they prove successful, the delivery of that business model across that company's entire reach – from their boardroom, across the business, up and down the supply chain and finally to all the consumers their products or services touch. This content is brought to you by Guardian Professional. guardian.co.uk © 2013 Guardian News and Media Limited or its affiliated companies.
  Den ganzen Artikel im Blog Guardian Sustainable Business: Sustainable business blog | guardian.co.uk lesen.

  Veröffentlicht am 17.04.13 mehr...

How Much Gas Do You Emit?
I know that I would like to reduce my own energy consumption, but sometimes it is difficult to know how or where to start. Now, imagine if we could check our household energy consumption rates as easily and as often as some of us check our Facebook newsfeed. Through his “Climate Seeks Protection” Campaign, Johannes Hengstenberg aims to reduce CO2 emissions from private households and small consumers due to heating, electricity and transportation. More notably, with the help of some software engineers, Johannes developed online tools that allow consumers to analyze energy bills, track their energy consumption and take action to reduce it. The tools are available (in German) online at www.co2online.de free of charge. As of 2008, Johannes’ online tools had reached more than 2 million people in Germany. Currently, it is estimated that users have been motivated to reduce a total of 4.5 million tons in CO2 emissions. Having replicated his approach in Austria, Johannes is now working towards expanding his efforts across the rest of Europe. Since Johannes’ election as an Ashoka fellow in 2007, several related websites and applications have appeared. The U.S. Environmental Protection Agency includes a Household Emissions Calculator on their website. Microsoft takes this to another level through Hohm, its online home energy management application where users can also compare their energy efficiency scores with neighbors. Utilities in some major metropolitan areas such as Chicago and Seattle have also started using the neighborly competition approach to motivate customers to reduce energy consumption, offering neighborhood comparisons along with the monthly bills. With last year’s “Cash-for-Clunkers” rebate program resulting in the purchase of almost 700,000 fuel efficient cars in the U.
Den ganzen Artikel im Blog lesen.
Veröffentlicht am 12.07.10 von Chloe Feinberg mehr...